A little bit about the machine
About Moneyball
We are trying to bring the kind of statistical rebellion that changed baseball into sales.
Moneyball started with a simple question and a challenge.
What would happen if every sales team had access to the kind of intelligence usually reserved for the biggest companies, the fanciest suits, and the people who can afford to ask McKinsey for a second opinion?
And what if that intelligence did not live in another boring dashboard for upper management to admire from a safe distance?
What if it made its way to the people actually making the sales?
What if it was useful, clear, and fun enough that reps actually wanted to use it?
That was the bet.
The Original Hunch
The idea that inspired Moneyball is not subtle. It is right there in the name.
Baseball changed when people stopped asking who looked like a great player and started asking which numbers actually helped teams win.
Sales has its own version of that problem.
A lot of teams are still running on averages, vibes, scattered reports, and the occasional heroic spreadsheet. Meanwhile, the best insights often live behind enterprise software, expensive consulting, or a data scientist who is currently trapped in a meeting about field definitions.
We thought that was odd.
So we started building Moneyball.win, a way to help sales teams see which accounts deserve attention, which patterns are hiding in the data, and where the next smart move might be.
Why We Made It Free
If better sales intelligence only belongs to the teams with the biggest budgets, nothing really changes.
We want to see what happens when the playing field gets leveled.
- What if every sales team could see better signals?
- What if reps had clearer reasons to reach out, follow up, or focus somewhere else?
- What if success came down a little less to who bought the fanciest tool, and a little more to who understands their customers, has better conversations, and actually sells something worth buying?
That seems like a more interesting world.
So Moneyball is free.
We may offer advanced tools or special programs around it. But the machine itself is meant to be available to the teams who need it.
The Team Behind Moneyball
Moneyball is built by people with strong opinions about sales, design, data, software, and fun.
The short version:
- David built the machine.
- John knows the sales world it is trying to help.
- Mr. T helped provide the wisdom behind it.
The longer version is below.
David Fox
David is the principal engineer behind Moneyball. He built the product, shaped the experience, and keeps asking the question that tends to make software better: “Could this be simpler, clearer, and more fun to use?”
He is a self-taught engineer, designer, and data analyst. He has contributed to Google Chrome, helped lead the Google Web Almanac, and worked with enormous sets of web data at a scale where most spreadsheets would quietly excuse themselves.
But his real obsession is not data for data’s sake. It is making complex information feel instantly understandable, useful, and even a little delightful.
David’s background in game design, psychology, conversion strategy, and data visualization shows up all over Moneyball. The product is meant to feel less like a dashboard someone assigned you and more like a game you actually want to play: clear signals, good feedback loops, a little competition, a little curiosity, and the satisfying feeling of knowing where to look next.
If this website or the product ever made you smirk, that is probably David’s fault too. He believes the little moments matter: the joke in the right place, the button that feels good to press, and the screen that explains itself without making you feel foolish.
John Fox
John has spent decades in the world Moneyball is trying to help: sales, marketing, business development, go-to-market strategy, customer empathy, and the practical work of helping companies grow.
He has worked with more than 120 mid-market B2B CEOs and sales leaders, helped companies align sales and marketing teams, led growth across direct, partner, OEM, and channel models, and written extensively about B2B marketing and sales strategy. His books include Marketing Playbook and 99 Questions to Jump Start Your Partner Channel Brain.
More importantly, John has lived on both sides of the great sales-and-marketing continental divide.
He knows why good strategies die in the field. He knows why CRM data gets messy. He knows why technically correct advice often fails when it meets real people, real accounts, real incentives, and real calendars. He knows that customer empathy is not a slide title; it is the difference between a useful conversation and another forgettable pitch.
At Moneyball, John brings the operator’s eye: what revenue teams actually need, what reps will actually use, and what kind of signal helps a sales manager have a better conversation before the quarter gets away from them.
He is also a relentless connector of people and ideas — the kind of person whose friends often call because he “knows someone they should know.”
Mr. T
Moneyball was also shaped by our late friend and mentor, Mr. T — a revolutionary sales coach, consultant, and the person we jokingly called Mr. Moneyball.
He spent years pointing at the gap between what sales teams know they should do and what they can realistically get people to do every day.
He understood the old trap: advice that is technically correct but operationally doomed.
- Clean up your data.
- Track the right activities.
- Use better metrics.
All true. All useful. All easy to say from a whiteboard.
The hard part is meeting people where they are, showing them value quickly, and helping them get better one step at a time.
That idea is baked into Moneyball.
We Care About Taste
This matters more than people think.
A tool can be technically impressive and still feel like homework. It can have probabilistic models, embeddings, Bayesian smoothing, nearest neighbors, and several other words people like to toss into the piranha tank currently labeled “AI” — and still fail because nobody wants to use it.
We care about the other part.
Clarity. Simplicity. Play.
The satisfying moment when a rep opens the product and immediately understands where to look next.
Not minimalism for its own sake. Simplicity because the work is already hard enough.
Put simply: A bicycle for the sales mind, if you will.
What We Are Building Toward
Moneyball is early, but the direction is not small.
We want sales teams to have better signals. We want reps to feel more capable. We want managers to coach with better context. We want companies to stop treating useful intelligence like a luxury good.
Mostly, we want to find out what happens when more teams get the good stuff.
We suspect the game gets a lot more interesting.