GTM Strategy
Eric Schmidt Endorses Moneyball.win
The former Google CEO explains the platform strategy we are running: give the product away, let users teach the system, and win the market.
Software History
The Godfather of Open Source
How Jack Bolt changed the world by giving UNIX® away for free.
Field Notes
The Case of the Missing Second Sale
The customer bought once, tipped his cap, and vanished into the filing cabinet. We went looking for him.
Clubhouse Notes
The Original Hunch Behind Moneyball
A simple question, a statistical rebellion, and the deeply suspicious idea that sales software does not have to be boring.
Case File
Why Your CRM Is Innocent-ish
The database did not commit the whole crime. It merely stood nearby holding a suspicious number of duplicate fields.
Special Rule
How to Have The Talk Without Starting a Small Office Fire
Some reps are sitting on treasure. Some managers are sitting on questions. Bring a chair, not a torch.
Scorecard
The Box Score for Revenue Teams
Baseball got better when it stopped worshiping the loudest hunch in the room. Sales may consider trying this radical experiment.
Cohort Intelligence
Accounts Behaving Suspiciously Among Their Own Kind
Not every account deserves the same whistle. Some are merely average. Others are wearing a false mustache and buying again next Tuesday.